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Team Trip to a Trade Fair: How to Make Your Exhibition Visit a Team Success!
Do you want to motivate your employees and successfully attend the next trade fair at the same time? A team trip to the trade fair can combine both. Learn how to create unforgettable experiences with the right planning and suitable activities. For personalised advice, contact us at any time.
The topic, briefly and concisely
A team trip to the trade fair is a strategic investment that strengthens team spirit, increases employee motivation, and promotes networking.
Collaborating with specialist providers like GoTuro offers time savings, access to exclusive deals, and personalised service, which significantly enhances the efficiency of travel.
By utilising technology and considering sustainability as well as compliance guidelines, companies can optimise their team trips to trade fairs and achieve a higher ROI. An increase in lead generation by 30% is realistic.
Discover how to optimise your next team trip to the trade fair to strengthen team spirit while also achieving business goals. Find out more now!
A team trip to a trade fair is more than just a shared outing; it's a strategic investment in team spirit and employee motivation. But what exactly lies behind this concept, and why is it so relevant for companies? At GoTuro, your experts in adventure, cultural, and leisure travel, we show you how to unlock the full potential of your next team trade fair trip.
What are team trade fair trips?
A team trade fair trip combines visiting a trade fair with targeted team-building activities. Unlike regular business trips, which focus on individual appointments and tasks, the emphasis of a team trade fair trip is on shared experiences and strengthening cooperation. It also differs from classic team-building events, which often take place outside the daily work environment, by integrating the professional context of the trade fair. These trips provide an excellent opportunity to strengthen group cohesion, deepen relationships, and create unforgettable memories, as Fernreisehelden.de highlights.
Why are team trade fair trips important?
The importance of team trade fair trips for companies is manifold. Firstly, they promote team spirit and collaboration by allowing employees to get to know each other better in an informal setting and tackle challenges together. Secondly, they enhance employee motivation through shared experiences and the appreciation shown through the trip. Not to mention, the aspect of networking and knowledge exchange at trade fairs, which is intensified through joint participation. A well-planned team trade fair trip can thus make a valuable contribution to achieving corporate goals. At GoTuro, we ensure that every trip is tailored to the individual needs and goals of our clients to achieve the maximum benefit. You can find more information about our offerings on our organised group travel page.
Successful Trade Fair Team Trip: Define Goals and Plan the Budget
Planning and organizing a successful team trip to the trade fair requires careful preparation and consideration of various factors. From the initial concept to execution, there are numerous steps to be followed to achieve the best possible outcome. We at GoTuro are here to support you in optimally designing your trade fair team trip.
Needs Analysis and Goal Setting
The first step in planning a trade fair team trip is setting the objectives. Are you primarily looking to acquire customers, conduct market research, or strengthen team spirit? A clear goal is crucial for selecting the appropriate trade fair and planning the supporting program. Equally important is the analysis of team composition and individual needs of the employees. Consider age, interests, and physical requirements to plan a trip that meets all participants' needs. Such an analysis helps to tailor the trip perfectly to the team's requirements, as also emphasized by Corporate Resorts.
Budget Planning and Cost Control
A detailed budget is essential for a successful trade fair team trip. Consider all cost factors, from travel expenses and accommodation to meals and trade fair tickets and activities. Compare various offers and engage in price negotiations to make the most of the budget. We at GoTuro can assist you in creating a transparent budget and keeping a close eye on expenses. We also consider ways to reduce costs, such as group discounts or early bird offers. Careful budget planning is crucial to avoid financial surprises and make the trade fair team trip a success.
Selecting the Right Trade Fair and Destination
Choosing the right trade fair and destination is crucial to the success of your trade fair team trip. Identify relevant trade fairs, such as ITB Berlin or IMEX Frankfurt, and consider themed fairs that suit your company. Also, look for a suitable destination with attractive supporting programs and good accessibility. We at GoTuro assist you in selecting the right trade fair and destination by providing comprehensive advice and information on the various options. We consider your individual goals and needs to find the optimal solution for your trade fair team trip. For example, you can find a list of relevant travel trade fairs for 2025 on TravelPerk.com.
Expert Use: Advantages of Specialist Providers for Trade Fair Team Travel
Organising a team trip to the trade fair can be time-consuming and complex. Collaborating with specialist providers like GoTuro offers you numerous benefits and relieves you of planning and organisational tasks. We have the expertise and experience to make your trade fair team trip a complete success.
Time Savings and Relief
One of the biggest advantages of working with a specialist provider is time savings and relief. You can delegate the planning and organisational tasks to us and focus on your core responsibilities during the trade fair. We take care of all the details, from booking travel and accommodation to designing the supporting programme. This way, you can make the best use of your valuable time and concentrate on what really matters: the success of your trade fair team trip. IQ Incoming, for example, offers comprehensive trade fair stays in Europe.
Access to Exclusive Offers and Networks
As a specialist provider, we have access to exclusive offers and networks that are not available to you as an individual booker. We utilise our agreements with hotels and transport companies to offer you attractive prices and conditions. Additionally, we connect you with trade fair organisers and partners who can assist you in organising your trade fair team trip. Thanks to our many years of experience and extensive network, we can offer you added value that pays off in tangible terms. This enables us to offer you customised solutions that are optimally tailored to your needs.
Personalised Advice and Support
We provide you with personalised advice and support tailored to your specific needs. We take the time to understand your goals and wishes and work with you to develop a bespoke concept for your trade fair team trip. We consider the individual interests and preferences of your employees to create a trip that all participants will enjoy. Even in the event of last-minute changes and unforeseen events, we are by your side and ensure the smooth execution of your trade fair team trip. Our expertise in group travel allows us to offer you valuable tips and recommendations that turn your trip into an unforgettable experience.
Risk Management and Security
Another important aspect is the risk management and security of your trade fair team trip. We recommend taking out travel insurance with cancellation and travel withdrawal insurance to protect yourself from unforeseen events. We also offer you flexibility with short-term changes and ensure that your trip runs smoothly even in the event of unexpected problems. With us by your side, you can relax and enjoy your trade fair team trip without having to worry about possible risks. We take care of all the details and ensure that you and your employees can travel safely and carefree.
Team building on trade fair trips: More motivation, more success
Teambuilding Activities are an important component of a successful Team Trip Exhibition. They foster team spirit, communication, and collaboration among employees. But how do you create teambuilding activities that are not only fun but also offer added value for the company? At GoTuro, we have creative ideas for unforgettable team experiences.
Outdoor Activities
Outdoor activities are a great way to strengthen team spirit and take employees out of their daily work routine. Whether it's mountain biking, water sports, or climbing parks – the possibilities are diverse. Geocaching, city rallies or Segway tours are also popular options to explore the exhibition's surroundings in a playful way. It is important that the activities are tailored to the interests and abilities of the participants and enable a shared success. Such activities not only promote team spirit but also physical fitness and the well-being of employees. Oppermann Events offers a wide range of teambuilding modules for corporate events.
Indoor Activities
Indoor activities can also be a great complement to the exhibition visit. Cooking classes, escape rooms or VR experiences offer variety and boost employees' creativity. Team challenges, quiz nights, or karaoke provide fun and strengthen bonds. When selecting activities, it should be ensured that they are interactive and promote communication and collaboration. Indoor activities are a good alternative, especially in bad weather, and offer the opportunity to get to know employees in a different way. At GoTuro, we help you find the right indoor activities for your Team Trip Exhibition.
Workshops and Seminars
Workshops and seminars are a meaningful addition to teambuilding activities. Communication training, conflict management seminars or creativity techniques can expand employees' skills and improve team collaboration. Business simulations, role-playing games or innovation workshops are also interesting options to prepare employees for new challenges. It is important that the workshops and seminars are relevant to everyday work and provide employees with concrete tools and methods they can use in their jobs. At GoTuro, we work with experienced trainers and coaches to offer you high-quality workshops and seminars.
Cultural Experiences
Cultural experiences are a great way to get to know the destination of the Team Trip Exhibition and broaden employees' horizons. Visiting museums, theatres or concerts provides variety and inspiration. City tours, wine tasting or culinary discovery trips are also popular options to experience the culture and traditions of the region. Cultural experiences not only enhance team spirit but also understanding and appreciation for other cultures. At GoTuro, we help you find and organise the right cultural experiences for your Team Trip Exhibition.
Boost Efficiency: Using Technology for Optimised Trade Show Team Travel
The use of technology can significantly optimise the planning and execution of team trips to trade fairs. Digital tools and platforms facilitate organisation, improve communication, and enhance efficiency. At GoTuro, we rely on innovative technologies to ensure you have a smooth and successful trade fair team trip.
Travel Management Software
Travel Management Software like TravelPerk offers a comprehensive solution for booking and managing group travel. Automated invitations and status tracking streamline organisation, while integrated booking of transport and accommodation saves time and costs. With Travel Management Software, you have all the information at a glance, allowing you to plan and manage the trip optimally. The TravelPerk integration enables easy creation of participant lists and tracking of acceptances and declines.
Communication and Collaboration Tools
Communication and collaboration tools are essential for a successful trade fair team trip. Apps for scheduling and activity coordination facilitate on-site organisation, while platforms for sharing information and documents improve communication. With the right tools, you can ensure that all participants are always up to date and the trip runs smoothly. At GoTuro, we rely on proven communication and collaboration tools to provide you with optimal support during your trade fair team trip.
Trade Fair Apps and Digital Guides
Trade fair apps and digital guides are valuable aids during a trade fair visit. They offer navigation on the fairgrounds, information about exhibitors and events, as well as interactive maps and plans. With trade fair apps and digital guides, you can quickly and easily find your way around and access key information. At GoTuro, we recommend using trade fair apps and digital guides to make the most of your trade fair visit and not miss any important appointments or events.
Maximising ROI: Measuring Success and Following Up on Trade Show Team Trips
The measurement of success and follow-up are crucial to maximising the ROI of team travel. Only by analysing and evaluating the results of your trip can you identify areas for improvement and make future trips even more successful. We at GoTuro support you in measuring success and following up on your Team Travel Fair.
Quantitative Metrics
Quantitative metrics provide an overview of the measurable outcomes of your Team Travel Fair. These include the number of leads and contacts generated, revenue growth and new customer acquisition, as well as media presence and social media reach. These metrics enable you to evaluate the direct economic success of your trip and calculate the ROI. We at GoTuro help you define and measure the relevant quantitative metrics.
Qualitative Metrics
In addition to quantitative metrics, qualitative metrics are also important to comprehensively assess the success of your Team Travel Fair. These include improvements in team spirit and employee motivation, enhancement of knowledge and skills, as well as the positive perception of your company by customers and partners. Although these metrics are more difficult to measure, they are still of great importance for the long-term success of your company. We at GoTuro support you in collecting and evaluating the relevant qualitative metrics.
Feedback Analysis and Optimisation
The feedback analysis and optimisation are the final steps in measuring the success and follow-up of your Team Travel Fair. Survey the participants after the trip and analyse the results to identify potential improvements. From the results, derive concrete actions to make future trips even more successful. We at GoTuro help you conduct a meaningful feedback analysis and make the best use of the results. By continuously improving your team travel, you can maximise ROI in the long term and make a valuable contribution to the success of your company.
Ensuring Legal Certainty: Observing Compliance in Trade Fair Team Travels
When planning and conducting team trips to trade fairs, companies must consider various legal aspects and compliance guidelines. These include labour law provisions, data protection and data security, as well as compliance guidelines to prevent corruption and conflicts of interest. At GoTuro, we support you in considering all relevant legal aspects and designing your team trips to trade fairs in a legally compliant manner.
Labour Law Provisions
Labour law provisions are an important aspect when planning team trips to trade fairs. Ensure compliance with working time regulations, overtime, and breaks. Clarify travel expense accounting and expense regulations in advance to avoid misunderstandings. We at GoTuro are happy to advise you on the relevant labour law provisions and assist you in creating a legally compliant travel expense report. A clear and transparent regulation of labour law aspects is important to avoid conflicts and ensure employee satisfaction.
Data Protection and Data Security
Data protection and data security are also of great importance for team trips to trade fairs. Obtain participants' consent for processing personal data and ensure data security when using digital tools. Adhere to data protection regulations and avoid the unauthorized disclosure of data. At GoTuro, we assist you in implementing data protection regulations and offer secure solutions for processing personal data. Responsible data management is important to gain and maintain the trust of employees and customers.
Compliance Guidelines
Compliance with compliance guidelines is essential to avoid corruption and conflicts of interest. Adhere to anti-corruption laws and codes of conduct. Avoid situations where it might appear that you are seeking unfair advantages. We at GoTuro are happy to advise you on the relevant compliance guidelines and assist you in creating a code of conduct for your team trips to trade fairs. A clear and transparent compliance strategy is important to protect your company's reputation and gain the trust of your customers and partners.
Shaping the Future: Leveraging Trends for Innovative Trade Fair Team Trips
The world of team trips to trade fairs is constantly evolving. New trends and technologies are changing how companies motivate their employees, share knowledge, and network. At GoTuro, we stay at the forefront and offer you innovative solutions for your future team trips to trade fairs.
Sustainability and Social Responsibility
Sustainability and social responsibility are becoming increasingly important in the planning of team trips to trade fairs. Companies are paying more attention to choosing environmentally friendly transport and accommodation. They support local communities and social projects to make a positive contribution to society. At GoTuro, we offer sustainable travel options and help you select partners committed to social responsibility. A sustainable team trip to a trade fair is not only good for the environment but also for your company’s image.
Customization and Personalization
Customization and personalization are key trends in the design of team trips to trade fairs. Companies tailor the trip to the individual needs and preferences of participants. They use artificial intelligence to optimize travel planning and offer personalized experiences. At GoTuro, we leverage innovative technologies to provide you with an individual and personalized team trip to a trade fair. By considering the personal needs and preferences of participants, you can enhance employee motivation and satisfaction.
Hybrid Fair Formats
Hybrid fair formats combine on-site events with digital offerings. They allow participation from employees who cannot be present physically, thus extending the reach of the fair. At GoTuro, we assist you in integrating hybrid fair formats into your team trip to a trade fair. By blending in-person events with digital offerings, you can take advantage of both worlds and make your team trip to a trade fair even more successful. Gebeco, for instance, starts the 2025 trade fair season with a focus on personal customer service, as TUI reports.
Optimising Trade Fair Visits: Making Your Team Trip a Success
More useful links
TUI reports on Gebeco's focus on personal customer service at the start of the 2025 trade fair season.
FAQ
What is the main advantage of attending a trade fair as a team compared to individual visits?
The main advantage is the strengthening of team spirit and enhanced collaboration. Shared experiences and the exchange of knowledge in an informal setting boost motivation and employee retention.
How can attending a trade fair as a team contribute to achieving company goals?
A well-planned team trip to a trade fair can greatly enhance networking, lead generation, and knowledge exchange. This directly contributes to achieving sales and marketing objectives.
Which trade fairs are particularly suitable for team trips?
Relevant trade fairs include the ITB Berlin and IMEX Frankfurt. Industry-specific fairs that align with the company are also suitable. TravelPerk.com provides a list of relevant travel fairs for 2025.
What role do specialised providers like GoTuro play in organising a team trip to a trade fair?
Specialised providers like GoTuro offer time-saving and relief, access to exclusive deals and networks, and customised advice and support. They handle everything from bookings to planning the framework programme.
Which team-building activities are particularly recommended during a trade fair visit?
Outdoor activities such as mountain biking or city rallies and indoor activities like cooking classes or escape rooms are recommended. Workshops and seminars can also be a valuable addition.
How can technology increase the efficiency of a team trip to a trade fair?
The use of travel management software like TravelPerk, communication and collaboration tools, and trade fair apps and digital guides can simplify organisation, enhance communication, and increase efficiency.
What legal aspects should be considered when planning a team trip to a trade fair?
Considerations include employment law regulations, data protection and security, and compliance guidelines to avoid corruption and conflicts of interest.
How can the ROI of a team trip to a trade fair be measured?
The ROI can be measured through quantitative metrics such as the number of leads and contacts generated, and qualitative metrics such as improved team spirit and employee motivation.
