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Trade Fair Group Trip
Trade Fair Group Trip: How to Maximise Your Success!
Imagine you could not only attend the next trade fair but enjoy it to the fullest together with colleagues or business partners, creating valuable synergies. Sounds good? Discover how a professionally organized group trip can multiply your trade fair success. Contact us here for a non-binding consultation!
The topic, briefly and concisely
Fachmesse Gruppenreisen offer a great potential for networking, lead generation, and market analysis by combining trade fair visits with organization and supporting programs.
The RDA Group Travel Expo is a central hub for the group travel industry, while regional fairs like the Reisen & Freizeit Messe Saar and the IBO Messe Friedrichshafen offer additional opportunities.
A target audience-specific plan, customisation, and the integration of industry-specific activities are crucial for the success of trade fair group travel, which can increase the closing rate by up to 2%.
Discover how to make the most of your trade fair visit with a well-organised group trip. From travel arrangements to post-event follow-up – we show you what matters!
Introduction to Trade Fair Group Travel
What are Trade Fair Group Travels?
Trade Fair Group Travels are special travel packages designed to organize and optimize visiting trade fairs for groups. These trips combine the actual fair visit with networking elements and tourist activities to offer added value to participants. Unlike individual trade fair visits, groups benefit from discounted conditions, organizational support, and the opportunity to network better internally. Such trips are particularly attractive for companies, associations, and other organizations wishing to attend a trade fair with a larger number of employees or members.
Why are Trade Fair Group Travels relevant?
Trade Fair Group Travels offer numerous benefits for both companies and individual participants. Group discounts can significantly reduce travel costs, which is particularly important for larger delegations. We take care of the organization and planning of the trip, including travel, accommodation, and transfers, allowing participants to fully focus on the trade fair visit. Furthermore, joint activities and evening events foster team spirit and internal communication. Last but not least, Trade Fair Group Travels provide an excellent platform to expand one's network and establish contacts.
At GoTuro, we specialize in designing customized Trade Fair Group Travels tailored to the specific needs and goals of our clients. Our aim is to enable you to have a smooth and successful trade fair visit, allowing you to focus entirely on your business interests. Learn more about our expertise in organized group travel.
RDA Group Travel Expo: Your Key to the Group Travel Industry!
The RDA Group Travel Expo in Cologne as a central meeting point
Overview of the RDA Group Travel Expo 2025
The RDA Group Travel Expo is one of the most important trade fairs for group travel in Europe. The next edition will take place on 29th and 30th April 2025 in Cologne. The fair provides a platform for exhibitors from the fields of hospitality, agencies, shipping companies, and airlines to present their products and services to a wide professional audience. For trade visitors, the RDA Group Travel Expo offers the opportunity to learn about current trends and innovations in the group travel industry, make new business contacts, and make concrete bookings. Approximately 350 exhibitors and 1600 trade visitors are expected.
Importance of the RDA for the group travel industry
The RDA Group Travel Expo is characterised by a high willingness to order and recommendation rate. According to organisers, the willingness to order was 78% and the recommendation rate among trade visitors was 91%. This underscores the fair’s importance as a vital platform for initiating and closing business deals. Another advantage is the high proportion of decision-makers among the visitors (79%), making the RDA an ideal place to establish strategic partnerships and build long-term business relationships. The high level of satisfaction and recommendation rate confirms the value of the event for both exhibitors and visitors.
Offers and focuses of the fair
The RDA Group Travel Expo covers a broad spectrum of offers and focuses. In addition to classic package tours, innovative travel combinations and current trends are also presented. A particular focus is on the diversity of exhibitors, ranging from hotels and agencies to shipping companies and airlines. The fair thus provides a comprehensive overview of the entire value chain of the group travel industry. A highlight of the RDA Group Travel Expo 2025 is the celebration of the 20th anniversary of an online portal that enables group travel bookings. IMPRESS Destination Services offers hotel booking services for exhibitors and visitors and is represented in Spain/Portugal.
Regional Travel Fairs: Discover Hidden Potentials!
Weitere relevante Reisemessen und Veranstaltungen
Regionale Reisemessen in Deutschland
Neben der RDA Group Travel Expo gibt es in Deutschland eine Vielzahl von regionalen Reisemessen, die für die Planung von Fachmesse Gruppenreisen von Bedeutung sein können. Diese Messen bieten oft einen spezifischen Fokus auf bestimmte Regionen oder Themen und ermöglichen es, gezielt Kontakte zu knüpfen und neue Angebote zu entdecken. Die Reisen & Freizeit Messe Saar beispielsweise legt ihren Schwerpunkt auf regionale, nationale und Fernreisen und bietet Potenzial für Genuss- und Wellnessreisen in Gruppen. Die IBO Messe Friedrichshafen präsentiert im Bereich 'Urlaub Freizeit Reisen' Gruppentouren und Themenbereiche wie 'Piazza Italia' und 'Caravan-Center'. Die REISEN & CARAVANING Hamburg deckt ein breites Spektrum von Tourismus bis Kulinarik ab und bietet Spezialbereiche für Nischen-Gruppenreisen.
Gebeco's Messepräsenz
Even travel operators like Gebeco utilise the presence at regional fairs to showcase their offerings and maintain customer relations. Gebeco is strategically represented at fairs such as ReiseLust Bremen, CMT Stuttgart, Reisemesse Dresden and f.re.e München. This geographically targeted marketing strategy allows Gebeco to optimally consider regional travel preferences and demographic characteristics. The fairs provide an excellent opportunity to learn about current offerings and engage in personal consultations. Gebeco places importance on secure payment methods and offers a service hotline to strengthen customer trust. The 'TourCert' seal underlines the focus on sustainable travel practices, which is significant for environmentally conscious customers.
Djoser's Strategische Messeauswahl
Djoser's participation in various travel fairs and events in 2019/20 showcases a clear marketing strategy. Djoser participates in a mix of major, general travel fairs (CMT Stuttgart, Reisen Hamburg, f.r.e.e München) and more specialised events (Weitsicht Festival Darmstadt, Feriencamp Messe Köln). This indicates a targeted approach to reach different customer segments. The fairs mainly take place in Germany and Austria, highlighting Djoser's core market. The focus is on providing detailed information about travel itinerary, accommodations, and transportation at the stand, which emphasizes the complexity of group travel offerings and the need for competent consultation.
Targeted Offers: How to Reach Your Customers!
Planning and Organisation of Trade Fair Group Travel
Target Group Specific Offers
Successfully planning trade fair group travel requires a thorough understanding of the target audience and their needs. Different groups, such as companies, clubs, or families, have distinct requirements for such a trip. Hirschfeld.de offers, for instance, target group-specific options for corporate groups (company outing, incentive trip, team building), clubs (club tour), and families (family gathering, anniversary trip). A successful strategy for trade fair group travel necessitates tailored offers for each segment. The platform highlights the possibility of adjusting travel dates, participant numbers, and itinerary. This is crucial for trade fair group travel, where specific industry interests and networking objectives must be considered.
Individual Customisation and Flexibility
In addition to being target group-specific, individual customisation and flexibility are key success factors for trade fair group travel. Planning must take into account the trade fair schedules and the participants' industry interests. Integrating networking events and specialist lectures can enhance the value of the trip. Furthermore, the itinerary should be designed flexibly to allow participants the opportunity to pursue individual interests and make their own connections. At GoTuro, we place great emphasis on tailoring our trade fair group travel to the specific needs of our clients. This begins with choosing the right accommodation and extends to designing a varied programme of events.
Transport and Logistics
The choice of the optimal means of transport depends on various factors, such as the distance to the trade fair location, the budget, and the individual preferences of the participants. For travel within Europe, buses are often a suitable option, as they allow for flexible route planning. For longer distances, train or plane may also be considered. It is important that the arrival and departure are smoothly organised and that the participants are on-site punctually for the start of the fair. We take care of all transport logistics and ensure that your group arrives comfortably and stress-free at the trade fair location.
Successful Trade Fair Visits: Guides as the Key to Success!
Success Factors for Trade Fair Group Travel
The Role of the Tour Guide
An experienced tour guide can significantly contribute to the success of a trade fair group trip. In addition to the organisational management of the group, the tour guide should also have industry knowledge and be able to facilitate networking activities and promote the exchange of information between the participants. The tour guide should also be available as a point of contact for questions and concerns and provide assistance if needed. Hirschfeld.de highlights the knowledge and adaptability of the tour guide. A tour guide for trade fair group trips should possess industry knowledge to ease networking and information exchange.
Integration of Industry-Specific Activities
To enhance the value of a trade fair group trip, it is advisable to integrate industry-specific activities into the programme. These could include, for example, plant tours, seminars, or workshops that are thematically aligned with the trade fair's offerings. Such options complement the trade fair visit and provide participants the opportunity to expand their knowledge and establish new contacts. The integration of relevant industry-related activities (e.g., factory tours, expert-led seminars) into a trade fair group trip can increase its value. The platform lists a wide range of 'actions' (activities). The integration of relevant industry-related activities (e.g., factory tours, expert-led seminars) into a trade fair group trip can increase its value.
Budget Planning and Pricing
Transparent and realistic budget planning is crucial for the success of a trade fair group trip. When setting prices, group discounts and special conditions should be considered. It is important to create offers for various budgets to attract as many interested parties as possible. The cost breakdown should be transparent and include all relevant items such as travel, accommodation, meals, and entrance fees. The search function includes 'budget p.P.' (per person). This underscores the necessity to offer trade fair group trips at various price points to accommodate different organisational budgets.
Focus on Sustainability: Creating Eco-Friendly Group Travel!
Current Trends and Developments
Sustainability and Environmental Awareness
Sustainability and environmental awareness are playing an increasingly important role in trade fair group travel. Many companies are committed to ensuring that their business trips are ecologically sustainable. Therefore, when planning travel, aspects such as the choice of transport, the selection of accommodation, and the avoidance of unnecessary waste should be considered. The TourCert seal can serve as a quality mark for sustainable travel offers. Gebeco places importance on secure payment methods and offers a service hotline to strengthen customer trust. The 'TourCert' seal highlights the focus on sustainable travel practices, which is significant for environmentally conscious customers.
Digitalisation and Technology
Digitalisation offers numerous opportunities to optimise the organisation and execution of trade fair group travel. For example, apps can be used for navigation on the fairground, communication within the group, or to provide information. The UpVisit app offers interactive floor plans and guided tours and can be used to enhance the visitor experience and group management. The REISEN & CARAVANING Hamburg provides the UpVisit app with interactive floor plans, event calendars, and guided tours, indicating a focus on improving the visitor experience and which could be used for group management and navigation.
Special Offers and Discounts
Some trade fair organisers offer special deals and discounts for groups to encourage attendance. For instance, the südback fair in Stuttgart offered a bus bonus and discounted train tickets for groups. Such offers can significantly reduce travel costs and enhance the appeal of trade fair group travel. südback 2022 provided group travel options, including a bus bonus and discounted train tickets. A bus bonus of 180 euros is granted per bus for groups travelling to the fair, provided they meet the minimum requirement of 15 participants per bus charter. Vocational students travelling with Deutsche Bahn receive free admission.
Overcoming challenges: How to make the perfect group trip a success!
Challenges and Approaches
Communication and Information
Clear and transparent communication with participants is crucial for the success of a trade fair group trip. Detailed information about the itinerary, accommodations, and transportation should be provided in advance. Contact persons for questions and concerns should also be named. During the trip, it is important to keep participants regularly informed about current developments and programme changes. At GoTuro, we place great emphasis on open and honest communication with our customers. We are available at all times for any questions and ensure that you are always well-informed.
Flexibility and Crisis Management
Even with careful planning, unforeseen events can occur that require adjustments to the itinerary. Therefore, it is important to be flexible and have alternative plans ready. Emergency measures should also be prepared to react quickly in case of an emergency. Professional crisis management is essential to ensure the safety and well-being of participants. We have many years of experience in dealing with unforeseen events and are capable of responding to changes and adjustments quickly and effectively.
Quality Assurance and Customer Satisfaction
The continuous improvement of our offerings and ensuring customer satisfaction are central goals of our work. We place great importance on feedback mechanisms and customer reviews to continuously enhance our services. Adapting to the needs of participants is also a key concern for us. Only when our customers are satisfied can we speak of a successful trade fair visit. Hirschfeld.de acts as a mediation portal and offers event consultancy, which is relevant for trade fair group trips.
Trade Fair Group Travel: Your Key to Successful Exhibition Visits!
Conclusion and Outlook
Summary of Key Findings
Trade Fair Group Travel offers great potential for networking, lead generation, and market analysis. By combining the visit to the trade fair with organisation and a supporting programme, companies and organisations can significantly enhance their trade fair success. It is important that the offerings are tailored to the specific target group and the individual needs of the participants. Careful planning, transparent communication, and professional crisis management are further success factors. The RDA Group Travel Expo is one of the most important trade fairs for group travel in Europe, providing an excellent platform for gaining insights into current trends and innovations. The Reisen & Freizeit Messe Saar, the IBO Messe Friedrichshafen, and REISEN & CARAVANING Hamburg also offer opportunities for group travel.
Future Prospects and Trends
The future of Trade Fair Group Travel will be shaped by trends such as sustainability and digitalisation. Environmentally conscious travel offerings and digital solutions to optimise organisation and execution are becoming increasingly important. Adapting to the changing needs of travellers will also play a key role. We at GoTuro strive to continually develop and adapt our offerings to current trends. Our aim is to continue offering you innovative and successful Trade Fair Group Travel in the future.
We warmly invite you to plan your next Trade Fair Group Travel with us. Benefit from our extensive experience and expertise. Together, we will make your trade fair visit a complete success!
Plan your trade fair group trip with GoTuro now!
More useful links
The RDA Group Travel Expo is an important trade fair for group travel in Europe, providing exhibitors and industry visitors with a platform to learn about trends and network with business contacts.
The Reisen & Freizeit Messe Saar focuses on regional, national, and long-distance travel and offers potential for indulgence and wellness group tours.
The IBO Messe Friedrichshafen showcases group tours and theme areas such as 'Piazza Italia' and 'Caravan-Center' in the 'Holiday Leisure Travel' section.
The REISEN & CARAVANING Hamburg covers a wide range from tourism to cuisine, offering special areas for niche group travel.
Gebeco showcases their offers at various travel fairs and maintains customer relations, with a focus on sustainable travel practices.
FAQ
What exactly are trade fair group trips?
Trade fair group trips are organised travel experiences for groups visiting a trade fair together. They include travel, accommodation, and often networking events to make the most out of the trade fair visit.
Who are trade fair group trips particularly suitable for?
They are ideal for companies, associations, and organisations that wish to attend a trade fair with a larger number of employees or members. GoTuro specifically caters to adventure, culture, and leisure travellers.
What advantages do trade fair group trips offer compared to individual trade fair visits?
Group discounts, organisational support, and the opportunity for internal networking are key benefits. GoTuro takes care of the details, so you can focus on your business objectives.
Which travel fairs are particularly interesting for group trips?
The RDA Group Travel Expo in Cologne is one of the key fairs for group travel. Regional fairs like the Reisen & Freizeit Messe Saar and the IBO Messe Friedrichshafen also offer interesting opportunities.
How can GoTuro assist in planning a trade fair group trip?
GoTuro designs bespoke trade fair group trips tailored to the specific needs and objectives of clients. We offer tailored solutions for travel, accommodation, and additional programmes.
What role does sustainability play in trade fair group trips?
Sustainability is becoming increasingly important. GoTuro focuses on environmentally friendly transport and accommodation to minimize the ecological footprint of the trip. The TourCert seal underscores our commitment.
How important is an experienced tour guide on a trade fair group trip?
An experienced tour guide can significantly contribute to success by organising the group, moderating networking activities, and bringing industry expertise. Hirschfeld.de highlights the importance of the tour guide.
What costs should be considered with a trade fair group trip?
In addition to travel and accommodation, entry tickets, catering, and potential special offers should also be considered. A transparent budget plan is crucial for success.
