Corporate Travel
Outdoor Team Building
company outing text
Company outing text: How to enthuse your employees!
A successful company outing strengthens team spirit. But how do you write an invitation that truly convinces? Discover creative text templates and proven strategies to excite employees for your next outing. Need assistance with planning? Contact us for personalised advice!
The topic, briefly and concisely
A creative and informative invitation is crucial for a high participation rate in the company outing. Use engaging subject lines and experience-driven descriptions.
Transparency and personal communication are key factors. Provide detailed information about all aspects of the trip and avoid corporate jargon to build trust.
Select the right medium and timing for the invitation. An early "Save the Date" email and personalised invitation cards can increase attendance by up to 20%.
Find out how the right company outing text can increase participation rates and create an unforgettable team event. Templates and examples included!
An office outing is more than just a pleasant trip – it is an investment in your team. Learn how to get the most out of your next team-building event with the right planning and communication. At GoTuro, we understand the importance of creating unforgettable experiences that motivate your employees and strengthen cohesion. Our expertise in adventure, cultural, and leisure travel allows us to offer you tailored solutions that meet your specific needs.
Why office outings are important
Team building and employee motivation
Office outings are an excellent means of promoting collaboration and cohesion within the team. Through shared experiences outside the work routine, your employees can get to know each other better and build stronger bonds. This leads to higher job satisfaction and increased engagement. According to studies, a well-planned office outing significantly improves internal communication and team efficiency. We offer you special team-building programmes that are specifically designed for this purpose.
Reducing stress and promoting relaxation
The workday can often be stressful. An office outing provides a welcome break and allows your employees to relax and recharge. This contributes to improving wellbeing and can promote your employees' health in the long term. Take the opportunity to do something good for your employees and give them an unforgettable experience. Our party trips offer an ideal opportunity to combine fun and relaxation.
Challenges and reservations
Negative experiences from the past
Some employees may have had negative experiences with previous office outings. It is important to take these reservations seriously and address them actively. Design the next outing to create positive experiences and push negative memories into the background. Open communication and consideration of employees' wishes are crucial here. We help you develop a programme tailored to the needs of all participants.
Time and financial aspects
We care about your employees' work-life balance. Ensure that the office outing does not become an additional burden. Communicate transparently about the costs and working hours arrangements to avoid misunderstandings. Offer flexible solutions that allow all employees to participate without neglecting their personal commitments. Our offers are designed to be both budget-friendly and time-efficient.
Invitations that arrive: How to inspire your staff
The invitation to the company outing is the first step to a successful event. A creative and engaging invitation can increase anticipation and boost participation rates. Avoid generic phrases and instead rely on original ideas that pique your employees' curiosity. We’ll show you how the right approach and the right content can excite your employees.
Headline Optimization: Capturing Attention
Creative and Engaging Subject Lines
The subject line is the showcase of your invitation. It determines whether the email is opened or overlooked in the inbox. Use creative and intriguing subject lines that spark curiosity. An example: "Cool Breeze, Hot Punch - Ice Stock Sport behind the Church Dike" (Source: sekada.de). Avoid generic phrases like "Invitation to the company outing" which attract little attention.
A/B Testing Subject Lines
To find the optimal subject line, A/B testing is recommended. Test different variations and analyze which achieves the highest open rate. Tailor your subject lines to the target audience to increase relevance. Use email analysis tools to measure the performance of your subject lines and continuously improve. According to teambuildingnow.de, subject lines such as "Don't miss our team event! Register now" are particularly effective.
Benefit-Oriented Language: Highlighting the Advantages
Experience-Oriented Descriptions
Describe the company outing in a way that makes the benefits for participants clear. Use experience-oriented descriptions that increase anticipation. Instead of "Food and drink will be provided," write, for example: "Spicy goulash soup warms us up for the second round!" (Source: sekada.de). The focus should be on fun, relaxation, and shared experiences.
Avoiding Corporate Jargon
Avoid corporate jargon and instead use direct and engaging language. A personal approach and casual formulations can make the invitation appear more authentic. Adjust the tone to suit the company culture to achieve greater resonance. We help you find the right balance between professionalism and a personal touch.
Transparency creates trust: Detailed information for your employees
Transparent and detailed communication is crucial to gain your employees’ trust and increase participation in the company outing. The better informed your employees are, the more likely they are to participate. Here’s what information should always be included in an invitation.
Logistical Details: Everything at a Glance
Date, Time, Location, and Travel Information
Provide clear and precise details about the date, time, and location of the company outing. Consider various travel options and provide the relevant information. A detailed route description and parking information can make travelling easier. Use online maps and route planners to help your employees navigate. Clear travel information is particularly important to avoid stress and delays.
Clothing Recommendations and Required Equipment
Adapt clothing recommendations and the necessary equipment to the activity and the weather. Provide advice on practical and comfortable attire that enhances participants’ comfort. Inform them about any protective clothing or special equipment that may be required. Clear communication about clothing helps ensure your employees feel comfortable and can enjoy the company outing.
Costs and Working Hours Regulations
Communicate openly about the costs and working hours regulations. Clarify if participation in the company outing will be considered as working time and whether any costs are to be borne by the employees themselves. Open communication regarding financial aspects and working hours fosters trust and prevents misunderstandings. We offer flexible solutions that are both budget-friendly and fair in terms of working time.
Registration and Contact Person
Simple Registration Process
Make the registration process as simple as possible. Provide clear instructions and set a realistic registration deadline. Offer various registration options, such as online, via email, or in person. A straightforward registration process increases the likelihood of your employees signing up. Use online forms and automated confirmation emails to simplify the process.
Appointing a Contact Person for Questions
Appoint a contact person who is available for questions about the company outing. Quick and competent responses build trust and assurance. Ensure that the contact person is easily reachable and equipped with all relevant information. A personal contact can help reduce reservations and increase participation.
Personal addressing increases participation in the company outing
The way you address your employees has a significant impact on their willingness to participate in the company outing. An active and personal language can boost motivation and strengthen the connection to the company. We will show you how to reach your employees with the right wording and a personalised approach.
Avoiding Passive Constructions
Active Wording for More Dynamism
Use active wording to bring more dynamism to your invitation. Instead of "We would like to warmly invite you to this year's company outing", write, for example: "Our company outing this year takes us to Brauneck..." (Source: sekada.de). Active phrasing appears more direct and engaging.
Personal Tone and Short Sentences
Use a personal tone and short sentences to enhance readability. Direct address and informal wording can make the invitation appear more authentic. Adapt the tone to the company culture for greater resonance. Avoid formal salutations and corporate jargon. We help you find the right balance between professionalism and a personal touch.
Customising the Invitation
Segmenting the Target Audience
Consider the interests and needs of different teams by customising the invitation. Segmenting the target audience allows you to personalise the content and messaging. Address the different teams specifically and cater to their specific interests. Customising the invitation can significantly increase participation rates.
Our incentive trips offer you the opportunity to make the company outing even more bespoke and meet the specific needs of your employees. We help you create an unforgettable experience that boosts motivation and team cohesion.
Medium and Timing: How to Optimally Reach Your Employees
Choosing the right medium and optimal timing is crucial to effectively reach your employees and increase participation rates for the company outing. A well-thought-out communication strategy can make the difference between a successful and a less successful event. We will show you what to consider when selecting the medium and timing.
The Importance of Timing
"Save the Date" Emails
Send a "Save the Date" email early to inform your employees about the planned company outing. Early notification allows your employees to block the date in their calendars and plan their attendance. The "Save the Date" email should include key information such as date, time, and place. Use this email to build anticipation and spark curiosity among employees. According to raab-verlag.de, this strategy maximizes attendance.
Official Invitation
Send the official invitation a few weeks before the company outing. The invitation should contain all relevant information, such as detailed descriptions of the activities, registration deadlines, and contact information. Ensure that the invitation is appealingly designed and highlights the benefits of attending. A well-designed invitation can boost motivation and increase attendance rates.
Choosing the Medium
Physical Invitation Cards
For special occasions, physical invitation cards can add a personal touch and express appreciation towards employees. A hand-signed invitation card can leave a lasting impression and increase willingness to attend. Physical invitation cards are particularly suitable if you want to create a formal and appreciative atmosphere. According to raab-verlag.de, personalized cards are particularly effective.
Email and Internal Communication Platforms
Utilize email and internal communication platforms like Slack or MS Teams to reach your employees quickly and cost-effectively. These media are particularly well-suited for reminders and updates. Ensure your emails and messages are mobile-friendly so your employees can read them easily on the go. Efficient use of digital communication channels can increase the reach of your message and boost attendance rates.
Privacy and Legal: Security for Your Employees
The protection of your employees' personal data is important to us. Ensure that you comply with all relevant data protection policies and provide transparent information about data collection and processing. Clear communication regarding data protection and legal aspects creates trust and security. We will show you which aspects you should consider.
Data Protection Policies
Information on Data Collection and Processing
Inform your employees transparently about data collection and processing related to the company outing. Explain what data is collected, how it is processed, and for what purpose. Ensure you obtain your employees' consent for data collection if required. Transparent communication regarding data protection builds trust and avoids legal issues.
Contact Information for Inquiries
Appointment of a Data Protection Officer
Appoint a data protection officer who is available for questions on data protection. The data protection officer should be competent and able to answer any employee queries. Ensure that the contact details of the data protection officer are easily accessible. A point of contact for data protection issues can help alleviate concerns and strengthen employee trust.
Disclaimer
Clarification of Liability Issues
Clarify liability issues related to the company outing. Inform your employees about insurance coverage and personal responsibility. Ensure that all participants are informed about the risks and dangers of the planned activities. A clear disclaimer can help avoid legal issues and ensure the safety of participants.
Achieving Sustainable Impact: Feedback and Appreciation
The company outing should not just be a one-off event but should have a lasting impact on employee motivation and team cohesion. Targeted follow-up and gathering feedback can help enhance the positive effects and make future outings even better. We show you how to ensure the lasting impact of your company outing.
Thank Yous and Feedback
Personal thank you letters to participants
Send personal thank you letters to participants to express your appreciation and recognition. A personal thank you letter can leave a lasting impression and strengthen the bond with the company. Take the opportunity to highlight the positive aspects of the company outing and commend employees for their commitment. Personal thank you letters are a sign of appreciation and can sustainably boost employee motivation.
Gathering feedback to improve future outings
Gather feedback from participants to improve future outings. Use surveys and personal conversations to capture employees' opinions and suggestions. Take their feedback into account when planning and organising future outings. Continuous improvement based on employee feedback can help to increase satisfaction and participation rates in the long term.
Sharing Photos and Videos
Creating memories and fostering engagement
Share photos and videos from the company outing on internal platforms to create memories and foster employee engagement. Publishing images and videos can create a positive and vibrant atmosphere and encourage employees to continue participating actively in company events. Use internal communication channels to distribute the photos and videos and encourage employees to share their own impressions and experiences.
Measuring success: Increase participation rate and employee satisfaction
To measure the success of your company outings and continuously improve them, it is important to define relevant metrics and analyse them regularly. The participation rate and employee satisfaction are two key indicators that can provide valuable insights into the effectiveness of your activities. We show you how to measure and use these metrics to make your future outings even more successful.
Metrics for Success Measurement
Participation Rate
Analyse registration numbers to determine the participation rate. Identify reasons for non-participation and develop measures to increase the participation rate in the future. A high participation rate is a sign that your company outing is generating interest and motivating employees. Use the insights gained from analysing registration numbers to tailor your future outings even better to the needs of your employees.
Employee Satisfaction
Measure employee satisfaction through surveys and feedback. Identify areas for improvement and develop measures to increase employee satisfaction. High employee satisfaction indicates that your company outing positively impacts motivation and team cohesion. Use the insights from surveys and discussions to tailor your future outings even better to the needs of your employees.
Continuous Improvement
Adjusting Planning and Execution
Continuously adjust the planning and execution of your company outings by taking feedback and experiences into account. Optimise the organisation and programme to increase satisfaction and participation rates. Continuous improvement is key to long-term success. Use the insights from success measurement to better tailor your future outings to the needs of your employees and maximise positive effects.
Achieve the perfect company outing with GoTuro: Creating unforgettable experiences
More useful links
The Federal Ministry for Family Affairs, Senior Citizens, Women and Youth provides information on government funding programmes that can potentially be used for company outings.
The Federal Employment Agency offers information and resources on employee motivation and team building, which may be relevant in the context of company outings.
The Institute of the German Economy (IW) provides studies and analyses that demonstrate the positive effects of team-building activities and company outings on employee productivity.
The BAuA - Federal Institute for Occupational Safety and Health offers information and guidelines on workplace health and safety that should be considered when planning company outings.
FAQ
How do I craft an appealing subject line for the company outing invitation?
Use creative and intriguing subject lines rather than generic phrases like "Invitation to the Company Outing." An example: "Chilly Breeze, Hot Punch – Ice Stock Sport behind the Church Dike!"
What information must be included in the invitation?
The invitation must include the date, time, location (with travel details), planned activities, clothing recommendations, costs (if applicable), registration deadline, and a contact person.
How can I ensure participation from employees with negative past experiences?
Address potential reservations and highlight the positive aspects and new experiences of the planned outing. Show that you have learned from past mistakes.
Should I send a physical or digital invitation?
For special occasions, physical invitation cards with a personal touch are recommended. For reminders and updates, email and internal communication platforms are suitable.
How important is personalised communication in the invitation?
An active and personal language can increase motivation. Avoid passive constructions and corporate jargon. Adjust the tone to match the company culture.
How can I increase attendance at the company outing?
Send out a "Save the Date" email early to announce the date. Make the registration process simple and offer multiple registration options.
What role does data protection play in the company outing invitation?
Communicate transparently about data collection and processing related to the company outing. Appoint a data protection officer for any queries.
How do I measure the success of a company outing?
Measure the participation rate and employee satisfaction through surveys and feedback. Analyse the results to improve future outings.
